Design Leader. Ethical Innovator. Made with love in NYC.

I'm an award-winning Design Director with 15+ years shaping brand identities, packaging ecosystems, and customer experiences for global brands like Comcast, Verizon, and American Express.

I translate brand strategy into scalable design systems. Packaging, digital, OOH, and retail; always with accessibility and sustainability built in from the start.

My work delivers results: an 83% increase in customer activations through packaging and onboarding innovation, 60%+ sales growth through brand-led campaigns, two U.S. patents, and recognition from IDEA, Red Dot, GOOD Design, and IF Design.

Living and working in New York City keeps me curious. The city's vast culture and constant motion feeds a steady stream of "what if" ideas I bring back into my work.