Brand Systems Packaging Design Lead‍ ‍Brand Systems Global Team, Comcast

I led branding development in packaging for our global design system “Pulse”, designed to work across multiple international markets — with shared structural and material components for efficiency and consistency, paired with a flexible visual identity framework.

Through a series of branding exercises, I explored how far a shared architecture could flex without losing its "one system" feel, mapping where structure and materials could be standardized globally and where color, typography, and graphic expression needed room to preserve each brand’s distinct identity.

The result is a modular framework that lets individual brands retain their own voice while remaining part of a connected global family.