Senior Art Director EP & Co

I led the campaign branding and lifestyle photoshoot for a large-scale Verizon takeover of NYC's Penn Station, a domination spanning everything from large-format outdoor billboards to turnstile graphics deep in the subway. The campaign demanded a cohesive visual identity that could scale seamlessly across an enormous range of formats and vantage points. The result transformed one of the city's busiest transit hubs into an immersive Verizon brand experience for the thousands of commuters passing through it daily.