Xumo from Xfinity Streaming Box

Self Install Kit Packaging / Retail Packaging / Get Started Guide

Brand Systems Design Lead Packaging Experience Team, Comcast

I developed the packaging experience for Xumo by Xfinity, creating a cohesive system across retail and direct-to-consumer channels that extends the Xfinity brand from product discovery through setup and activation.

The work included both retail and direct-ship packaging, balancing the distinct needs of each channel while maintaining a consistent visual and customer experience. The retail packaging was designed to clearly communicate the product and Xfinity brand at shelf, while the award-winning direct-ship experience focused on an intuitive, welcoming unboxing journey that helped customers quickly understand what they received and what to do next.

I also designed the Getting Started Guide, translating the setup process into simple, highly visual steps that reduce complexity and guide customers from unboxing to activation. The information hierarchy, illustration system, instructional content, and packaging architecture were considered together as one connected onboarding experience.

The result is a scalable packaging and instructional system that brings together brand, product, content, and customer experience—making Xumo by Xfinity feel simple, approachable, and unmistakably part of the broader Xfinity ecosystem.