Associate Creative Director Geometry Global, NYC

Working agency-side on the VisitTheUSA.com launch, I developed digital and print marketing materials for Brand USA's 2016 international campaign to drive travel to the United States. The creative centered on a striking contrast concept — pairing iconic, seemingly opposite American experiences within a single frame, like Las Vegas and Bryce Canyon or Hollywood and Venice Beach — using a signature dissolve transition built from the campaign's dotted "USA" brand mark to visually bridge each pairing. The result was a distinctive print and digital system that captured the sheer range of the USA as a destination, inviting international travelers to discover it all within their reach.