Art Director Irwin Slater, NYC

I developed creative for Tacori during a pivotal year for the brand, as we updated its signature serif wordmark and pushed aggressively into mainstream luxury retail. My work spanned art direction for national print campaigns, campaign concepting, packaging, and digital — translating Tacori's romantic, high-craft positioning into high-contrast, fashion-forward visual storytelling across every touchpoint, from glossy print spreads to the packaging customers held in their hands.