Art Director Irwin Slater, NYC

To commemorate the success of major Coca-Cola campaigns, including “Coke Side of Life”, “Coke Romance”, "and “Happiness Factory”, I designed a bespoke packaging experience created exclusively for the company’s internal leadership.

The custom presentation housed a flash drive containing the campaign’s digital assets, transforming what could have been a simple file delivery into a meaningful celebration of the work. Every detail was designed to extend the campaign’s visual language into a tactile, premium experience, creating a lasting artifact that captured the energy and impact of each campaign.