Art Director Irwin Slater, NYC

At Royal Doulton, I led strategic brand repositioning, product identity, packaging, and retail creative for the Precious Platinum dinnerware collection, work that drove a 65% sales increase over three consecutive years.

I also partnered directly with Terence Conran, Monique L'huillier, and Gordon Ramsay on the launch of their collaborations with Royal Doulton, developing distinctive packaging and integrated creative experiences that brought each designer and culinary personality's vision to life.