Brand Systems Design Lead Packaging Experience Team, Comcast

I led the branding and visual design of the Xfinity Eco Capsule, a modular, reusable, and recyclable packaging system. The system features a resealable lid made of moulded fibre pulp for a memorable, tactile unboxing experience. Each interior lid appears in a random color from the Xfinity brand palette paired with its own message, while braille reading "Xfinity" on the lid's top adds an accessible, tactile brand touch.

Built from sustainable, FSC-certified materials like bamboo, sugar cane, and paper, the system's uniform outer shell fits a scalable interior tailored to different products, enabling standardization and more efficient stock-keeping across the Xfinity hardware line, proving that sustainability, accessibility, and brand expression can scale together.

The added reuse illustration on the bottom of the package is an added reminder to our customers of the positive impact we can make together.

The system has won four international design awards.